When you see rich Nigerians flaunting their wealth by staging large parties, you will think of starting Up your own Catering Business in Nigeria. As a matter of fact, in some circle of affluence, a party or social get-together isn’t considered an event of any significance unless it’s handled by a caterer.
Why Is Catering Business in Nigeria So Lucrative?
You can easily find businesses of all sizes using catered lunches, cocktail parties and dinner meetings to build their images and increase company sales. It’s a matter of keeping up with the competition in promoting a company and/or product.
On a smaller scale, more and more working mothers are paying caterers for birthday and graduation parties, as well as wedding receptions handled by caterers. The reasons are simple to understand– today’s working mothers just don’t have the time or the energy to do all the planning and staging of a memorable party.
Besides, working mothers feel a little guilty about the time away from their children they lose because of their jobs. Thus, they’re ready and willing to make it all to them by paying for a lavish party the child will remember for years to come.
Catering business in Nigeria handles everything from birthday parties for children, to breakfast in bed and intimate candlelight dinners for two. Catering business in Nigeria also caters to company dinner parties for 50 and wedding receptions involving a thousand or more guests. Catering Business in Nigeria is definitely growing and becoming more popular with people of all income levels.
What Does it Take to Start a Catering Business in Nigeria?
First things first: Attend a good catering school near you and learn the necessary catering skills. As you learn, think seriously about starting your own catering business in Nigeria.
An imaginative caterer in a large metropolitan area like Lagos can easily gross N8,000,000 per year, while a small part-time caterer in a small town can count on at least N1,500,000 to N2,000,000 per year. One small, but very ambitious caterer is reported to have grossed N4,500,000 after only 2-years in the business!
You don’t need special education or training to start a Catering Business in Nigeria. All you need is an affinity for people and a kind of intuition as to what people enjoy in different environmental settings.
A quick survey of successful caterers across the nation shows that many began with zero capital by working out of their homes. The basic starting up investment would appear to be around N100,000, with some big spenders capitalising their idea with as much as N5000,000 in order to get off to a fast start.
How to Run Your Catering Business in Nigeria
As with any other business, your success will be directly related to planning and the working of that plan. Understand exactly what your client wants, and give him what he wants in the way of service that reflects upon the client in a complimentary manner.
Basically, you can start with an advertisement in any Nigerian newspapers, blogs, or on social media. This advertisement need not be much more than a simple announcement:
Creative Catering-Specialising in personal service- We can handle any party or special event from start to finish-no idea is too small or too large- Your satisfaction is always guaranteed! We can handle everything for you. Call us, and let us make your parties worth remembering.
What To Do When Potential Clients Start Calling In
Naturally, the first thing you want from anyone calling to ask about your services is that person’s name, address and phone number. Then you want to know what kind of party or event they have in mind. As soon as you have this information, relax a little bit and inquire to find out about the person or the company, the people sponsoring the party and their ultimate goals or reasons for the party.
If it’s to celebrate birthday, graduation, anniversary or a wedding reception–finding out about the interests, background and ambitious of the guest of honor will be of value to you in your planning. Taking a few minutes to learn everything you can about whoever the party is for, and the people giving the party, will also make it much easier to close the sale than any sales pitch or special persuasive tactics.
People like to talk about themselves, and they especially like to tell everyone why they’re honoring someone. So, it’s important that:
- you are a good listener,
- you have the ability to get people to talk about themselves,
- you take notes on the things they tell you.
This same principle applies to business people, regardless of who’s talking to you or the purpose of the catered affair. The more polished and adept you can become in getting your prospects to talk about themselves, the more information relative to their background you can elicit. And the more you listen the better your parties will be, and the greater success you’ll attain in the catering business.
Take the information you glean from this first interview and use it to plan and organise the event on paper.
Running a Catering Business in Nigeria can be fun because it involves working directly with people. As mentioned earlier, success in this business comes from your planning–having a lot of contacts—and working your plan. Catering Business in Nigeria seems to be an ideal business for an ambitious couple to start and operate with very little capital investment required. One person can spend his time hustling up business while the other would do the planning, organising and actual catering. But the efforts are worthwhile- catering business in Nigeria can be lucrative if you learn the necessary skills and hit your plan the right way.