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Coaching Your Team Members

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Managers and leaders are critical to the success of a business, and so are effective coaching skills. Consistent coaching helps with team onboarding and retention, performance improvement, skill improvement, and knowledge transfer. On top of these benefits, coaching others is an effective method for reinforcing and transferring learning.

While there are many important leadership skills and competencies, coaching is central to improving the performance of entire teams.

A coaching leadership style is proving to be much more effective with today’s teams than the more authoritarian styles that many business leaders operate under. Leaders who coach teams instead of commanding them are able to build a much more talented and agile workforce, which leads to a healthy and growing business.

Think back to your soccer days. I bet you can think of three kinds of teams:

  1. The directionless group of kids running around aimlessly, taking frequent breaks for biscuits and juice.
  2. The organized group who focused, but still had fun.
  3. The hyper-focused, aggressive group.

And how do you think these teams got the way they did? The coach, of course! The first group had a coddling coach, the second had a balanced coach, and the third had an intense coach living out his failed soccer dreams vicariously through a group of 6-year-olds.

Which seems like the healthiest group? Hopefully, you said the second one. But how do you coach in such a way that produces a healthy team?

Good coaching can be easy to spot, but hard to emulate.

First, you need to meet your team members where they’re at. Coaching isn’t a one-size-fits-all endeavor. Some people will need a lot more handholding than others, depending on where they’re at in their job role and overall career.

So before we get to our seven coaching tips, here’s a quick look at how you can align coaching conversations with individual team members’ needs.

How to Coach Team Members at Different Levels

The best coaches don’t use the same coaching style for each individual team member. They’re flexible enough to adapt to the situation at hand.

There are five levels of Team Member performance, and you’ll have to adapt your style for each one to coach them effectively:

  1. Novices
  2. Doers
  3. Performers
  4. Masters
  5. Experts

Level 1: Novice

Novices are in the “telling” stage of learning. They need to receive a lot of instruction and constructive correction. If you’re confident in the people you’ve hired, then they probably won’t need to stay in this stage very long. Also, watch out for your own micromanaging tendencies – you don’t want to hold a team member back from moving to the next level!

Level 2: Doer

Once Novices begin to understand the task and start to perform, they transition to the Doer stage. They haven’t yet mastered the job, so there’s still a heavy amount of “tell” coaching going on. But they’re doing some productive work and contributing to the team. So, there are now opportunities to encourage new behaviors, and praise Doers for good results.

Level 3: Performer

As Doers start accomplishing a task to standards, they become Performers. Now they’re doing real work and carrying their full share of the load. And they’re doing the task the way it should be done. With Performers, there’s much less “tell” coaching, if any at all. But there’s still feedback, mostly focused on recognizing good results and improving the results that don’t meet expectations.

Level 4: Master

Some Performers may continue to grow on the job and reach the Master stage. At this point, they can not only accomplish tasks to standards, they can do so efficiently and effectively. Plus, they have a deep enough understanding of what should be done that they can teach and coach others on the task. And they know enough to actually help improve standard processes.

Level 5: Expert

Experts are valuable members of the team and may become front-line team leads. Experts don’t need a lot of direction – they’re highly self-sufficient. If anything, they can provide direction to others. Experts don’t necessarily require a lot of recognition and praise to stay motivated, but that doesn’t mean they don’t want any.

7 Coaching Tips for Leaders

So, now that we’ve gone over the different performance levels your team members can be at, let’s get to what you came for – the tips!

These coaching tips will work with any of those five levels and can help you have more mutually beneficial coaching conversations that will improve overall team performance!

1. Ask guiding questions

Open-ended, guiding questions lead to more detailed and thoughtful answers, which lead to more productive coaching conversations. As a leader, it is critical that you develop strong relationships with your team members. This will help you determine if your employees are curious, have the capacity to perform and improve, and what kind of attitude they have towards their work.

This is where communication skills and emotional intelligence really come into play. Leaders must guide conversations both by asking questions and listening, not by giving directives. Team Members learn and grow the most when they uncover the answers themselves.

2. Recognize what’s going well

Coaching well requires a balance of criticism and praise. If your coaching conversations are completely focused on what’s not working and what the team members has to do to change, that’s not motivating, it’s demoralizing.

Your recognition of the things your team members are doing well can be a springboard into how they can build from that to improve. We’re not talking about the compliment sandwich here, though, because that coaching technique often devolves into shallow praise that comes off as insincere.

Giving compliments that you don’t actually mean can have a worse effect than not giving any at all, so take the time to think about specific things that are going well, and let your team members know that you see and appreciate them!

Another aspect of this is how the team member likes to be recognized. This is a good question to ask them from the start of your relationship – does frequent recognition help them stay motivated, or is every once in a while sufficient? Do they prefer recognition to be given publicly or privately? The last thing you want to do is embarrass someone when you’re trying to be a good coach!

3. Listen and empower

Coaching requires both encouragement and empowerment. As a leader, your job is to build one-on-one relationships with team members that result in improved performance.

Your team members are likely to have a lot of input, questions, and feedback. It’s important for them to know you care enough to listen to what they have to say, so encourage them to share their opinions.

Some team members will have no problem speaking their mind, while others will need a LOT of encouragement before they share an opinion with you openly. Once they do open up, be sure to respect those opinions by discussing them, rather than dismissing them.

4. Understand their perspective

When you’re coaching team members to improve performance and engagement, approaching things from their perspective, rather than your own, will help enormously with seeing the changes and results you want.

Everyone has different motivations, preferences, and personalities, so if you ask questions to help you understand where their “why” comes from and what their preferred “how” looks like, then you can tailor your coaching conversations to align the way they work best with the improvements you’re both aiming for.

For example, maybe you have a goal to recruit 50 prospects in one month leveraging on the power of the team, and one of the members in your team has shown a drastic decrease in successful calls. If you start asking questions and find out that this is someone who is excellent in one-on-one conversations, but rarely speaks up in a group setting, then you can see how they’d feel like everyone is listening in on their call, making them less confident than when they had their own space.

With that perspective in mind, you can work with them more effectively on how to get their numbers back up.

5. Talk about next steps

Coaching conversations are meant to yield changes and results, so be sure to clearly define and outline what needs to happen next. This will ensure you and your team members are on the same page with expectations, and provide them with a clear understanding of the practical steps they can take to make changes and improve.

Also, these next steps should be mutually agreed upon – talk about what is reasonable to expect given their workload and the complexity of the changes being made.

6. Coach in the moment

If a team member comes to you with a question, use this opportunity to teach them something new. If you’re not able to stop what you’re doing right away, schedule time with them as soon as possible to go over it.

Better yet, keep a weekly one-on-one meeting scheduled with each team member so you can go over questions and issues regularly, while maintaining productivity. Coaching team members with a goal of improving performance means making them a priority each week!

7. Commit to continuous learning

Make a commitment to improve your own skills and competencies. If you’re not continuously learning, why should your recruits do? Lead by example and your team will follow.

Show that you are interested in their success (why wouldn’t you be?). Ask questions about where they see their career going, or how they see their role evolving in the company. Even if they don’t have a plan laid out yet, these questions will make them think about their career and what they want to accomplish within the organization.

Show your team members that you don’t just want them to do better so you look better, but that you’re actively interested in their career, accomplishments, and professional success.

Emotional intelligence (EQ) is a critical aspect of coaching team members in a way that builds relationships, boosts engagement, and improves performance. Leaders can see greatly improved coaching skills by taking steps to improve their EQ – they go hand in hand!

Understanding Team Development

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Remote marketing teams have become more common, but unlike “traditional” teams that work in the same physical space, team leaders have the added responsibility of being more proactive and strategic about how they manage their teams. Understanding the five stages of team development enables you to get teams started, resolve conflicts more smoothly, share information effectively, achieve top results, and then review outcomes to keep finding ways to improve.


It’s one thing to assemble a group of high-performing remote marketers and another to get them to help you achieve your goal — especially when they’re all behind computer screens in different time zones. When your marketing team is remote, you can hire the most talented people regardless of where they’re located geographically. But you have to find a way to make sure team members are aligned and on the same page. All teams develop according to some natural patterns and using that knowledge, you can offer some guidance to build the kind of team that communicates well and finds better ways to collaborate and achieve the goals you’ve established. Here’s what you need to know.

Team development stages

As a way to improve teamwork researcher Bruce Wayne Tuckman published “Tuckman’s Stages” in 1965. It talked about the four stages of development all teams move through over time: forming, storming, norming, and performing.

In 1977, Tuckman and doctoral student Mary Ann Jensen added a fifth stage called adjourning to make it the “five stages of team development.”

Here’s how each stage works:

  • Forming: This is where team members first meet. It’s important for team leaders to facilitate the introductions and highlight each person’s skills and background. Team members are also given project details and the opportunity to organize their responsibilities.

  • Storming: At this stage, team members openly share ideas and use this as an opportunity to stand out and be accepted by their peers. Team leaders help teams in this stage by having a plan in place to manage competition among team members, make communication easier, and make sure projects stay on track.

  • Norming: By now, teams have figured out how to work together. There’s no more internal competition, and responsibilities and goals are clear. Each person works more efficiently because he or she has learned how to share their ideas and listen to feedback while working toward a common goal.

  • Performing: There’s a high level of cohesion and trust between team members. Teams are functioning at peak efficiency with less oversight from team leaders. Issues still come up, but at this point, teams have strategies for resolving problems without compromising timelines and progress.

  • Adjourning: Teams complete their project and debrief on what went well and what could be improved for future projects.  Now let’s look at how to use this model to amplify the strengths within your remote marketing team so that projects are successful and completed on time.

1. Forming — Getting projects started

Marketing is a collaborative task that requires different people with different expertise. There’s also a ton of background context in marketing—previous campaigns, style guides, brand guides, and more. Making sure your new hires have quick access to everything they need to get up to speed is essential to success with a remote marketing team. That’s why a company like Buffer, a social media management tool, makes information easily available for team members no matter where they work. They experimented with a lot of tools to find the right fit for them, but now they have exactly what they need. Carefully planning each phase of a project helps team members understand their role within the team and what’s expected of them. For example, when you start a new project, your lists of tasks could include the following:

  • A team intro meeting. Let’s say your team wants to make it easier for users to navigate products. Make sure you schedule the meeting at a time that’s as close to business hours as possible in each time zone. You don’t want one member to have to wake up at 3 a.m. in order to be included. This is also a good time to clarify which times zones everyone works in so people don’t have to wait an entire day for an answer to important questions.

  • A project and outcomes overview: People need to know what’s expected and how they fit into the big picture. 

  • A project timeline: Finally, let team members know how much time they have to work on the project, and make this timeline accessible to everyone. 

2. Storming — It’s inevitable, there’s going to be conflict

Disagreements are unavoidable on teams, especially when each person on the team has a different perspective on how to approach the issues the team encounters. When you all work in the same location, it can be easier to hash out problems quickly. On a remote team, you need to be more thoughtful about the tools and the processes that you use to identify and deal with disagreements.

Instead of letting team members battle it out in private messages select the best solution, be ready to invite them into a chat room to offer advice or ask some key questions. Very few team members will have your perspective on the entire project (or the full scope of your team’s segment of the project), so don’t be afraid to jump in. When you do find a good solution or process to help resolve difficult situations, make sure you document those immediately. The team can consult this record when future problems arise and make adaptations as needed. Your teams will soon learn that conflict is not to be feared, and that they have the tools to find a productive compromise.

 

3. Norming — Finding the rhythm

When teams work in the same space, it’s easy to see what everyone’s doing.  Help your team check in with each other by holding daily stand-up meetings or mid-week progress reports to see if everyone is on track and has the materials they need.

It’s easy for everyone — including you — to get in a tunnel and focus on their own lists of tasks. Make sure everyone steps back each day or week to take a look at the larger picture.

4. Performing — High-performance is the name of the game.

Patty McCord, former chief talent officer at Netflix, explains high-performing teams this way:

“The constants are that high-performing teams have incredible focus and a really shared sense of what their metrics are—meaning not only what they are trying to achieve, but also what success and quality look like. That clarity around vision, success, metrics, and quality allows them to do amazing work.”

This is the sweet spot, but it doesn’t come easily. In the performing stage, teams are in sync and work more efficiently together than at any previous stage. Teams that have been working closely for some time have resolved enough issues to understand what success looks like for them. For example, success can be anything from higher customer acquisition to a positive shift in the metrics they’re tracking.

Keep reminding the team to check in with each other regularly in person or via instant chat, but stay out of their way. They will waste time and lose their focus if they have to answer frequent, unscheduled questions about what they’re working on. 

5. Adjourning — Success! You made it

This is the time for your team to finally step back to see what they’ve accomplished. Two things happen at this point:

  • Teams review the last few weeks or months to celebrate their successes.

  • Teams take an honest look at what didn’t go well and pinpoint where there’s room for improvement.

At the end of the project, set up an online meeting where team members come together to discuss the entire project, from the successes to the frustrations. Ask them to prepare examples beforehand outlining what worked and what didn’t, and then give each person five minutes to share their thoughts. Document the comments so that it’s easy to see which trends emerge and what changes need to be made going forward.

When looking back to find opportunities for improvement, set up a brainstorming session with your team. Get your team members to prep ideas to share at the meeting. For example, ask team members these types of questions to uncover the good and the bad in each project:

  • What would you change about the team and project introduction process?

  • What additional documentation do we need for issue resolution?

  • What kind of support can team leaders offer?

  • What tasks took the most time?

  • If you were to do a similar project again, what team members would you add or remove as

  • a way to improve the team’s efficiency and expertise?

  • Which tools worked best? Which hindered progress?

Be flexible and learn as you go

Your remote teams will go through the 5 stages of team development whether or not they have your guidance, but you can accelerate their progress when you know how to support them along the way. When you can identify which development phase your teams are in, it’s much easier to provide exactly the direction they need so they feel more focused and connected.

Skill and Career Affiliate Program

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The Skill and Career Affiliate Program is an in-house marketing scheme that looks for individuals who can promote Skill and Career courses for a commission. Team Leader are placed on Salaries, commissions, and Incentives. While Team Members earn commissions and incentives for their marketing efforts. Out of many applicants, we screen and select the ones who can market courses to our audience. Chosen affiliates have access to exclusive training, tools, and content to help them find the best deals they can advertise.

Generally, the advantage of being a Skill and Career Affiliate is that you get a 20% commission on each course that is purchased on SkillandCareer.com through your affiliate link within 30 days of clicking on that link.  Skill and Career provides you with promotional material such as Skill and Career Landing Page, banners as well as coupon codes that you can use with your audience to sell courses. Skill and Career Affiliate Marketing is definitely a very welcoming and helpful program.

The advantage of being a Skill and Career Affiliate is that the platform provides potential courses to sell and a number of niche topics to focus on promoting.  Most of what you have to do is getting the word out as the courses sell themselves.

If you are blogging about fashion you can promote a Skill and Career course about that.  If you are a beauty influencer, you can promote Skill and Career courses about beauty and fashion. And so on. The sky’s the limit when it comes to the Skill and Career affiliate program. However, for a start you will be handed a Landing page that contains specific courses that you will promote.  

How To Become A Skill and Career Affiliate?

Interested people can become a Skill and Career Affiliate by buying a Bundled Course. Then, they can access Skill and Career’s courses and other exclusive content when they get accepted to the affiliate program.

As an Affiliate, You can select from what’s available from the most popular to the hidden gems. You create affiliate links and use other creative tools to promote the class. Once you have those links running, you can advertise them and make commissions based on lessons purchased from your link.

  1. Apply
  2. Discover and Promote
  3. Monetize
  4. Make Money  

It takes Skill and Career within 24 hours to review an Affiliate application, and after that, it only takes those four main steps to become a Skill and Career affiliate.

How Much Do Skill and Career Affiliates Make?

There is no fixed answer to how much you can make as an affiliate. Why? Because payment comes from commissions. Skill and Career has competitive rates, but it is best to set your expectation at 20% because it is the most common. The more Affiliates promote, that 20% can quickly add up. The minimum threshold you can earn is N5,000, but that can increase with the right business and marketing decisions.

If you want to earn upwards of N300,000 per month, it it is very possible because of our 30-day cookie/ referral window. Skill and Career’s setup makes it easy to accumulate that much. 

Why is it so easy to earn N300,000 in commission rates? Skill and Career’s affiliate rates as of 2021, are 20% of the classes’ price with a 30-day cookie. It means your audience has 30 days to purchase a course after they click the link. 

How To Be A Successful Skill and Career Affiliate?

There is definitely money to be made by being a Skill and Career affiliate.  So here is our list of 8 tips for becoming a successful Skill and Career affiliate.

1. Pick a natural niche that you love and that is profitable

Although Skill and Career affiliates are handed special Landing Pages that bears heir Affiliate link, Affiliates are free to set up websites, blogs, or social media accounts where all they do is promote courses through coupons on a regular basis.  specifically for Affiliates.

In the long run, it’s best to build an audience or following around a specific niche topic or topics that you are passionate and knowledgeable about.  It’s easier to differentiate yourself, add value to your readers’ lives, and ultimately get conversions for Skill and Career course purchases. Remember, you’ll be writing a lot about this niche, and possibly be taking courses in it, so you better like it! It would be mentally exhausting for a Skill and Career affiliate to market a course that they don’t feel passionate in.

That said, do your homework in terms of course sales in your chosen niche. It’s pretty easy to do this.  Skill and Career lists course categories and sub-categories on their website in order of popularity. As you know, it also promotes and tags the best-selling, highly rated and popular courses.

Obviously, you should not choose website development if you know nothing about it. Even if it is a highly popular course, a Skill and Career affiliate with no background knowledge on the topic would face extreme difficulty.  But if you are, say, a life coach, your skills will be best used on personal development courses.

Look at which courses are top-selling in a niche you like. Then check out course enrollments and reviews. Figure out if reviews are legitimate and if they are recent.  Is the course new? Are the enrollments mostly free or paid? You want to promote courses people are paying for of course!

Finally, if you are a total beginner, just pick one course to promote. Learn along the way and then you can expand your portfolio of Skill and Career Affiliate courses.

Subsequent Training Will Include How To Skillfully Gather following Organically

2. Optimize your landing page for conversion

This is a key component of inbound marketing. Affiliate sales are ALL about conversion.  It’s critical for your success as a Skill and Career affiliate to have a landing page (like a homepage or blog page) that convinces readers to click on the link. Each Skill and Career leading Affiliates are given a special Landing Page for Marketing purposes. But just in case you want to create one from scratch, there are numerous ways to increase conversions, but here are a few:

  • Put a compelling image or video that creates “stickiness” on the page.  It will engage your reader automatically and make them want to explore your website more and click on links.
  • Create a landing page for a specific targeted audience, such as from an email campaign or a pay per click ad.
  • Collect personal information in return for something like an ebook or guide or even a Skill and Career course coupon. You can use this, later on, to remarket to visitors.
  • Optimize your page for SEO. When a user finds you through a search, they are already interested in what you are offering and thus more likely to convert.

In the long run, avid Skill and Career affiliates promote Membership using their landing page, website or blog to build up a relationship with their down liners. Sponsoring people to to become Skill and Career Affiliates can earn you 20% per enrolment. Plus, Leveraging on your team. you can sell as many courses as possible. 

3. Build and maintain trust with your audience

There are many ways to establish trust with your followers. 

When you promote a Skill and Career course, it should be understood that you are staking out your name. This means that your followers will be more susceptible to avail said Skill and Career course. 

  • Put your personal information on the site.  Create a great “about me” section. Perhaps add a personal video on your homepage. Add many ways to contact you, i.e. through social media, so your readers know that you are legitimate and serious.
  • You can establish your authority on the topic by writing a lot about it, showcasing your knowledge or experience. You must demonstrate that you believe in what you are promoting.
  • You may take the Skill and Career course that you have recommended yourself, providing screenshots and examples to prove it.
  • You can interview the Skill and Career instructor whose course you are promoting. This may not always be possible but would be a huge boon to giving you a better direction and converting leads.
  • You should have awesome and useful content on your website.  Not just regurgitated opinion.

4. Take a personal approach rather than a “review” approach

Generally, there are two avenues to presenting yourself as an expert Skill and Career affiliate.  You can do so by taking a more personal approach, where it is you who are creating content, making personal recommendations and essentially putting yourself and your personality out there to your readers.  In this approach, affiliate marketing is weaved into all the other content you are producing in a natural way. It’s more of a “soft sell”.

When you talk about your personal experiences, it is natural for the reader to lower down their defenses. This allows for an easier way of convincing them to try out the product you want them to see. Personal storytelling also allows the audience to put themselves in the shoes of the narrator which is always a good marketing ploy.

The alternative is to establish an “expert” review website and do just that – reviews – of Skill and Career courses.  These are the “Top 10” websites you often find when you Google search a topic. Clearly, in this case, readers come to your site to find out which courses to take, so they are more likely prepared to purchase a course through your affiliate link. 

However, it will take more time and effort to maintain a trustworthy and legitimate review website with lots of reviews.  It will also feel more static to a reader who is interested in your topic because the content will not change very often. For this reason, Google does not favor review-based sites in its SERP.

5. Create an awesome course review and update it periodically

When promoting a Skill and Career course, ideally you will create a great blog post or video or some cool and engaging content about it that includes a great course review.  That course review will be the driver of your Skill and Career affiliate revenue, so make it count! The effectiveness of your review will rely on the medium.

You’ll probably write the review once and forget about it for a while. So make sure it is optimized for sales and search. Include the author’s name, course title, and any relevant keywords in the title of your review post.  You can show a screenshot or even brief video of what is inside the course, to establish credibility.  If possible, reach out to the instructor and arrange an interview via podcast or video. 

To keep the post fresh with Google and your readers, update your post with testimonials from readers who have taken the recommended course and given you positive feedback. You can gather these by establishing a Facebook page or group where people can contact you. This will allow you the optimal amount of commission per course.

6. Do One-on-One Marketing

Establishing oneself as an online marketing authority for some takes time. Before some succeed within a few days. One thing that can save you along the line is word-of-mouth marketing. Although not as effective as online marketing, when done aggressively word-of-mouth marketing can help you to hit your initial target.

Word of mouth marketing includes talking to people physically and those in your contact list using WhatsApp, Telegram, Email, Facebook Messenger, Test Messaging, Calls, and Bulk SMS. However, there are secrets to following this kind of approach. If done wrongly, it may not produce any result. But when done the right way, it can be a life saver for you. Subsequent trainings will disclose the best secretes of using these marketing options.

7.  Monitor your reporting

Skill and Career affiliate network offers good reporting with details that give you clues as to some next steps you can take to increase affiliate revenues.  For example, if you see that your affiliate link is leading to some additional course purchases, be sure to check out those courses. 

Perhaps you should be promoting those as well.  You might even find over time that there are new niches that you could focus on, possibly creating an entirely new blog or website around.

Start Your Affiliate Career

There is no better teacher than experience, but you do not have to settle learning tools for these referral programs individually. You can make use of marketing techniques like creating content, using keywords, and searching for organic ways to reach your audience. The backbone of your affiliate career is your ability to pull in the right people. With keyword research tools like Google Keyword Planner you can select the right terms and phrases to make your way into the feeds of your potential following. When this is combined with your quality content, promoting courses is quick work.

You can be a part of the Skill and Career affiliates program in no time. When you are approved, it is a matter of matching the right high-quality classes with your engaged audience. You can opt to create your own courses and maximize your income from selling them. With the above seven steps to becoming a successful Skill and Career affiliate, you should receive promising results.

What Is Skillandcareer.com?

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Skillandcareer.com is a Nigerian marketplace for teaching, learning, and connecting students to the skills they need to find their dream career. 

It is a platform that allows instructors to build online courses on their preferred topics. Using Skillandcareer.com's course development tools, they can upload videos, PowerPoint presentations, PDFs, audio, ZIP files and live classes to create courses. Instructors can also engage and interact with users via online discussion boards.

Courses are offered across a breadth of categories, including business and entrepreneurship, fashion, beauty, academics, arts, health and fitness, language, music, and technology. Classes can be taken online, in social media, or in a physical classroom. 

Courses on Skillandcareer.com can be paid or free, depending on the instructor. Instructors can make a lot of revenue from selling courses on Skillandcareer.com

If you want to learn new skills but aren’t necessarily looking for a degree or courses affiliated with a university, Skillandcareer.com might be a good fit for you. Skillandcareer.com does issue certificates, but these are not university-aligned. This doesn’t mean, however, that knowledge gained through Skillandcareer.com can’t advance learning and careers.

 Skillandcareer.com students always have access to the most current courses on a growing number of subjects, We’re able to provide that because we’re an open marketplace where anyone can teach anything, and our instructors are real-life practitioners who know the latest in their areas of expertise.

Skillandcareer.com also offers Skills for Business, enabling businesses access to a targeted suite of training courses on topics from digital marketing tactics to office productivity, design, management, programming, and more. With Skills for Business, organizations can also create custom learning portals for corporate training.

At Skillsandcareer.com  simple act of creating can be a force for growth, change, and discovery in people’s lives. We want to inspire and multiply the kind of creative exploration that furthers expression, learning and application.

Skillandcareer.com is an online learning community poised to accommodate thousands of classes for creative and curious people. 

Members 

  • Get inspired.
  • Learn new skills.
  • Make discoveries.

Teachers 

  • Share expertise.
  • Earn money.
  • Give back.

Employees 

  • Get curious.
  • Make an impact.
  • Live a full life.

Monetization Process of Affiliate Marketing

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Out of all the steps we have covered I would have to say that monetization is the easy part.

Everything you have put into place if done properly will lead to monetization. If you go through each of the last 3 steps and still are not seeing any kind of monetization, you need to go back and take a look at where you went wrong in the first 3 steps.

Your Affiliate product recommendations (if well-chosen and positioned) should provide an additional service and provide appreciated value for your visitors who will in turn reward you when they open their wallet and give back to you! (You have now monetized)

The affiliate model is an excellent revenue source. (It always makes sense to add Affiliate Marketing as a great source of income into your business. I recommend that you always diversify your income sources.)

A very important part of the monetization process for you to realize is that, monetization is where you now have some control. Up until this point the visitor was in complete control. They could leave and you would never see or hear from them again and lose the opportunity to provide more value and make further sales.

Creating niche sites and/or blogs can be a great option for affiliates who have more time and creativity than money. If you are looking for some method of Affiliate Marketing that delivers instant results I have to say right up front this is not for you. Like article marketing, this technique can take time before you start seeing results, so it’s not something you should expect to show immediate returns. It is however a great way to create sustainable long-term profits, and a great credibility builder with a minimum of money spent. Think consistency!

Like many other aspects of online marketing consistency is the key to Affiliate Marketing through a content blog.

It doe not cost much to create your own self-hosted blog;

Although I do not recommend the free option for your professional blog, there are many options to get your own site or blog that is hosted for free. Drawbacks of a free blog are, you may be more limited on options like, the look and feel of the site, how many pages your site can have, your monetization may belimited if at all, and control of content, and a big Credibility destroyer!

Generally speaking, domain names are not expensive. A new domain should cost you between $9 to $20 per year depending on the TLD (.com, .org,.net, etc). The price also depends on the registrar you use. Reseller Club, offers very cheap domain name for your affiliate website.

Finding a reliable host won’t be a problem. With a web hosting company like Reseller Club, You can buy hosting for as low as $2.49 per month and $2.50 per month from Interserver. These tow companies offer unbeatable services. I have personally tried a number of hosting services (including Bluehost (where I still have two domains), Godaddy, and Web4Africa), but for the last 4 years I have settled down for Reseller Club where I buy all domains for my clients (because it is cheapest especially when you register as a reseller), and Interserver. (for their fantastic webhosting infrastructure and customer service.

Be very careful buying ready-made sites… these sites may have limited functions such as SEO!

Plan Well and Stick To the Plan

Plans for monetization of your content blog require you to plan well and stick to your plan. The hardest work is at the start. The first sale is always the hardest and most costly to get! Blogging gets easier once you have built momentum. Be Consistent! Once you have momentum it is hard to change directions

Think about your current readership… Will they accept the change? If you have readers that are reading your blog for the way you are now, you have to take into consideration that fact that they might not like the new changes and jump ship. Generally changing your mind means starting over and re-building from scratch. B changing directions mid-stream means a lot of lost time and pain!

The Important First Impression

New visitors arrive at your blog everyday as more content is developed and optimized. What is the visitors very important First Impression? Right now they are nothing more than a visitor that is a potential customer. They are not familiarized with you or with the advertising, or content on your blog, and further more they do not care about you. (YET)

Let’s take a look at some things that will help you create a great first impression for your new blog visitor to keep them wanting to come back time and time again.

 Keep your site simple and clean, and easy to navigate!

 It’s not time for flashy banners and buy now buttons. It is all about building a relationship with people through your content and your brand. My favorite saying at this point is, “Just because you can does not mean you should!” Just take a moment to think about what I just said and I think it will sink in as to what I am talking about.

 Provide good relevant Niche specific, problem solving content. Remember that the purpose of content is to provide value to others. Do you provide genuine value, and is it the best you’re capable of providing?

Once you gain visitor trust & love in what you give them you can slowly begin to monetize them.

Takes time and dedication, and consistency, but if you create great content which people want to read then multiple revenue streams open up

 Never believe that your website visitor cares about you or your product! Your visitor takes one look at your website and turns around and leaves…. Why? You designed your web site for your needs, not their needs. Here is something even worse to think about; after they leave they're going to one of your competitors' sites and buy something.

What visitors care about when they show up to your site is, does the content solve their problems? A couple things to write down and place where you can see them as your building your website:

 The only reason my web site exists is to solve my customers' problems.

 What problems do the page and the content I'm creating solve?

 Make it clear to your visitors what your blog/site is about. Do not mislead them!

If you want better results stop the entire displaying of cleaver little tricks. You want your visitor to find exactly what they came searching for.

Don’t use little disposable content just to increase page views and ad impressions. Your goal should be to truly help you visitor that shows up to your blog, and my personal opinion is that anything else is wasting their time as well as the time you spent adding it to your site.

I find that content rich articles that really give some meat to the visitor are better at generating links and referrals and building traffic.

Make first impressions count. You want the visitor to feel like the visit to your site was time well spent, and that the visitor leaves feeling they enjoyed some serious take-away from the content you provided.

Your Writing Style Matters

The style in which you write your blog posts can greatly affect the readership of your blog. Write as if you personally know each person who is reading your blog. My suggestion is to always be working towards building a relationship with your readers so they feel they "know" you.

By taking this time for them to get to know you, and by you getting to know your readers, you will develop a loyal reader base for your blog. Be careful… Think Credible Expert VS Friendships

Show that you care, and are interested in your readers. This will develop loyalty and even help your blog go viral . This not only brings you more readers it ultimately gives more Affiliate Link Click-through. Look at your Blog Posts from the perspective of your readers. Read them!

Creating Your Blog Content

In this next section I am going to discuss 4 ways to generate great content that will help you in the monetization process of your blogging efforts.

1. Write it yourself- Best method… after all you are the expert…Your personality is a good thing to be seen in your work. Drawback is that it is time consuming on your part.

2. Outsourcing- You can get short blog posts done for about $2-10 at www.Articlez.com , ODesk.com, Warrior Forum, etc…

 Look for writers who have a strong portfolio. Ask for relevant writing samples similar to the type of article writing you need done. Read them… If you want your Blog posts to rank well, make sure they will be written for readers first and foremost..

 Always check the content to assure it is what you want and that it is good solid content. Don’t accept crap.

 Ask for articles not blog posts. Most will charge more if you say you need a blog post written.

Pros & Cons To Outsourcing

 Advantages (Pros):

o You don't have to spend time doing the research

o The time you save in having someone else do your writing is time you can spend marketing

o The cost is minimal

o It's usually efficient and amazingly fast

o You usually can pay only after you approve the work.

 Disadvantages (Cons) :

o The writer might not agree to your terms (Keep looking)

o The writer may take longer than they or you anticipated

o The writer may not write English fluently,

o You may end up with an amateur instead of professional writer.

o The writer may not be as experienced in SEO as you need

o The writer may be excellent at SEO, but not be very good at writing for human beings

3. Guest Blogging

Trade posting blog content with another blogger is called "guest blogging.” One thing to always remember is that, the better your blog, the better guest opportunities you will have!

 Look for Blogs that do not directly compete with each other for readers, when you do you can become an added service to each other and to our respective readers.

 Your blog may pretty much be on work at home opportunities and making money online so you could find another Blog that has to do with something similar or with a target audience that would like to hear about home money making opportunities like a Blog that deals with Stay at home parents.

 You swap "guest" posts… You write content on that Blog with a byline and link (back-link) back to my own Blog

 The owner of the Stay at home parents blog writes content on your Blog with a byline and link (back-link) back to their own Blog

 You now have access to the loyal readers of another blog and they will have access to your blog..

Affiliate Marketing Monetization Equation

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affiliate-monetization

There is a certain order which has to be followed if you are truly going to be successful at being an Affiliate Marketer. It is not just grabbing an affiliate link for any old affiliate product and expect to make a bunch of money. Yes it is possible to make money with this method but it is not the method the strong Affiliates use to make large quantities of cash.

It all starts with “YOU” providing a solution to a problem through Great Content…

Your content is found by those searching on the web for the solution to the problem you have found them having through your proper research. This is known as your traffic.

Once your traffic runs into you because of you being well positioned to meet them, you begin the Pre-sell process which is created through the relationship and more good solid content which you over-deliver to the visitor.

Then and only then, comes monetization.

 

Content

Content… The Problem Solver Online visitors look for Content. They are not looking for you! (At least they don’t

know they are yet) Visitors do not know you, and most do not even care about you. They are focused on solutions to their problems or needs first and foremost. You need to stand out above the crowd and be the one they find! If you don’t… you fail!

There are a couple of very important things you need to remember when it comes to the content you are providing.

 Positioning yourself correctly in front of your visitors over your competition.

 Differentiate yourself from your competition.

Do your very best to deliver great content which, first and foremost, helps solve your visitors problems. By doing so you will build Great Traffic, which gives you the opportunity to be Pre-sold. Then and only then, are you ready to Monetize. You need to start from the very beginning not at the desired end result.

Do not be like so many people who first spend time and energy setting up a shopping cart and a merchant account or some other way of "collecting the money. Turn knowledge into content. Then convert your content into income.

There is once again a flow process you can set into place to help you achieve the desired outcome of turning your content into income.

Traffic Generation

A growing Affiliate Business must have Traffic in order to survive properly. If you do not have traffic to the content the monetization process will not occur.

Traffic is considered by many the lifeblood of any online or offline business. An online business is no different than an offline business without traffic.

Of course you also need the right kind of traffic in order for monetization to happen properly as well.

With no website traffic, your website isn’t going to make you any money or generate any leads. Not surprisingly, most people don't know this. They wrongly believe in the "Build it and they will come" principle thinking they just have to build a website and traffic will automatically flock to it.

This is completely wrong. And for this reason, several websites end up being abandoned. Although some random visitors will come across your website, the fact remains... significant money-making traffic doesn’t just appear.

Start with one avenue first and master this avenue of traffic before moving on to new methods.

Many times new Affiliate marketers will get so caught up in trying to generate many avenues of traffic they never really get good at any of them and their efforts remain stagnant.

As you will see in the diagram below you will need to infuse your online business with many different avenues of traffic

Pre-selling for Affiliate Monetization

Pre-Selling is positioning your offer in the mind of the visitor so it makes sense to buy!

The biggest thing you have to remember is that you are dealing with a complete stranger, and you are a complete stranger to your new visitor. They do not know you, like you, or trust you YET! Until the visitor meets you at your website they have no means of establishing a relationship with you yet.

Pre-selling is the time to build visitor confidence in you… (The trust factor) How? By Over-delivering… Over-delivering is when you go beyond what your customer was promised or ever expected... your visitors will “LOVE” you.

(Unless you already have a big brand name like Amazon, Immediate "selling" on Web sites is ineffective.)

List build is very important to your overall marketing and it is especially important to your pre-selling efforts. Getting a person on your list gives you the upper hand and puts you in control and offers you more pre-selling opportunities.

A couple of these pre-selling opportunities you have available to you are

 Follow Up email series

 Webinars, Teleseminars, Broadcast messages

These methods are great to continue to deliver more content and value to further your preselling to those not sold at the website.

 

Getting Yourself Noticed on the Affiliate Marketing Radar

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One of the greatest things you can accomplish as an Affiliate marketer is to get yourself and your efforts noticed by the marketers you are promoting for. This opens up all sorts of opportunities to you which you may have had a hard time with before such as finding JV partners to help promote and grow your own business.

Below are the top 4 ways I feel you can go about getting noticed on the Affiliate radar.

1. Build your list. This is huge for you and your Affiliate growth in so many ways. Not only does having a larger and more responsive list help you generate more sales as an Affiliate, but also once you have an established list which is working for you and growing you can leverage this list in getting others on your side to begin helping you. It does not remain a secret for very long who the marketers are with good responsive list.

2. Establish yourself as a Super-Affiliate. Go the extra mile in your Affiliate efforts to become noticed. Work hard a learning all you can to become one of the top Affiliates in your field.

Do not be afraid to put yourself out there to be seen. Make every effort to establish your presence in any way you can.

3. Create your own in-demand product. Creating your own in demand products give you the credibility you need to rise to the top of your Affiliate efforts.

Many people will get into Affiliate Marketing because they feel it keeps them away from having to create their own products. But with a system like skillandcareer.com, you can become your own boss from Affiliate marketing.

Skillandcareer.com empowers you to create your own digital products which you can sell on this same platform. When you create your products and put if up for sale, other affiliate marketers will help yo sell them if your content and offer is good. 

I feel this is something which could not be further from the truth. If you are going to be recommending products it only stands to reason you have to have credibility and be seen as an expert in your Niche to gain the respect and trust from those you are recommending products to.

Creating your own products also gives you something to offer in return when the product owner of the Affiliate products you are promoting sees the great job you have been doing and asks you how he or she can help you.

Choosing to not create your own products is nothing more than leaving piles of money on the table for other Affiliates and product owners to collect right out from under you.

4. Develop relationships with other marketers. Again this is putting your-self out there to be seen. Make every effort to build strong relationships and let others see you are looking to do a good job and willing to learn.

Show them you mean business and intend to stay for the long haul. It is hard to build relationships with someone only to have them drop off the planet after some time and not heard from again.

Top 4 Proven Strategies That Can Boost Your Affiliate Commissions

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The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

**1** Content Is King

Affiliate marketing is all about building good content. It does not mean that your content must be in text format. Videos, infographics, podcasts, webinars, newsletters, images, vlogs, live streams, social media posts are just some types of content you can use. Irrespective of your content building method, your content shouldn’t be all about promoting your affiliate links. Make sure that the majority of your content should be educational and offering solutions to your audience’s problems.

If you are confused as to the kind of content to create, I have included below a list of contents that many Affiliates have used to draw massive audiences to themselves.

  • Create a How-to- Guides blog or YouTube channel
  • Create a Product Reviews blog or YouTube channel
  • Create a Tutorials blog or YouTube channel
  • Create a Q&A/Ask Me Anything website like Quora
  • Create a Listicle or Listing blog or YouTube channel
  • Create Landing Pages
  • Create a Product Comparison Website
  • Create Comparison Posts
  • Create Checklists
  • Create Case Studies
  • Create a Resource Blog
  • Maintain a Personal Storytelling blog or YouTube channel

When signing up with an Affiliate Programs, you may discover that some affiliate programs and networks require their affiliates to have already published a some content. before they can approve them as affiliates. This is why Content is important. And that is why creating a blog or website is the smart choice.

***** Try This...*****

  1. Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

  1. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

3. Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

4. Use Product Recommendations to Increase Your Bottom Line
Product recommendation is one of the most effective ways to promote an Affiliate product. If customers trust you, they will trust your recommendations.

Recommend products you have confidence in. Those you are recommending products to will sense the confidence you have in any given product.

Give a good product review. Do not be afraid to mention things you do not like about products during your
review. You need to be careful to not make the product sound like it is really a bad product. If the product really does have too many bad things you will include in your review I would stay clear of it.
Also be careful if you are doing a review as in not recommending a product. Be careful not to tear a product a part in a way to diminish the credibility of the product owner. There are more effective ways to beat your competition than to try and tear them down.

5. Use List Promotions Technique. By developing a relationship with your list, you can promote
items that you feel would be valuable to them.

6. Use Blog. Blogging is another incredible way to promote affiliate products. Paid blogs, where you purchase and host your own domain, are the most effective.

However, there are free alternatives that can also be effective. Some sites where you can set up a free blog:
** Blogger Blog – http://www.blogger.com
** WordPress – http://www.wordpress.com
** Weebly – http://www.weebly.com

Use Social Media Marketing
** HubPages – http://www.hubpages.com
** Squidoo – http://www.squidoo.com

7. Use Article Marketing
** Ezine Articles - http://www.ezinearticles.com
** Go Articles - http://www.goarticles.com/
** Article Dashboard – http://articledashboard.com
** Easy Articles – http://www.easyarticles.com

9. Video Marketing (product reviews/benefits)
** YouTube – http://www.youtube.com
** Real People – http://www.realpeoplerealstuff.com
** Revver – http://www.revver.com
** MySpace Video - http://vids.myspace.com/

10. Forum Marketing
You need to perform a search for the niche forum that fits your marketing needs.

11. Classified Ads
** CraigsList – http://www.craigslist.com
** USFreeAds – http://www.usfreeads.com
** Backpage – http://www.backpage.com
** Kijiji – http://www.kijiji.com
** Oodle – http://www.oodle.com

8. Social Networking Sites
** Facbook – http://www.facbook.com
** Twitter – http://www.twitter.com
** Yahoo Groups – http://groups.yahoo.com
** MySpace – http://www.myspace.com
** Ning – http://www.ning.com

Pay Per Click Advertising
** Google Adwords – http://adwords.google.com
** Yahoo Search – http://searchmarketing.yahoo.com
** Microsoft – http://advertising.microsoft.com

Sale, Lead or Click
Affiliate networks are designed to compensate their affiliates based on 3 different
types of actions: pay per click (PPC), pay per lead (PPL), and pay per sale (PPS).
Pay Per Click
Pay Per Click means when a visitor to a webpage clicks on an affiliate link, the
affiliate earns a certain amount.
All the visitor has to do is click through and view the advertisement – it doesn't
require any other type of action for the affiliate to get paid.
PPC is usually the lowest paying type of action, but the easiest to complete.
Pay Per Lead
A visitor clicks on an affiliate link and fills out a form requesting more
information, joining a newsletter or online group.
PPL usually doesn't require a cash transaction or credit card information.
Pay Per Sale
Pay Per Sale is usually the highest paying type of action. It also is the hardest
(generally) to complete.
In PPS, the visitor must complete a purchase or enter their credit card to participate
in a product or trial offer.
The affiliate gets a percentage (commission) of the sale.
"Two-Tier and Three - Tier" Affiliate Programs
Affiliate programs are two-tier programs that distribute commissions based on a
referral network of sign-ups and sub-affiliates. As you may have learned by now
with LeadLock we have created one of the few 3 tier affiliate programs!
Example: Affiliate A signs up to an affiliate program and gets rewarded for a sale
or lead by a visitor.
If Affiliate A attracts Affiliate B to sign up for the same program using his sign-up
code (or affiliate code), Affiliate B becomes a sub-affiliate of Affiliate A. Now
Affiliate B attracts an affiliate - he is now getting the primary affiliate commission
and A is getting commissions on both B and C - pretty cool!
Finding Products to Promote
When you are looking for products to promote there are some basic factors you
should be taking into consideration when you are looking for products.
Also take into consideration some of the following recommendations when you
recommend a product to your list or as an Affiliate for any product.
 Be picky about what you promote, and take the time to be sure that
everything you recommend is of legitimate value.
 Be HONEST when making your recommendations! Nothing will turn people
away more quickly than a blatant attempt to fill them full of hype and hot air
just so you can make a few quick bucks.
 Take time to go through the product ahead of time to know exactly what you
are promoting and that it is actually worth the value you are trying to sell
someone on. (Especially if it is a Marketer you do not know very well, and
you are not familiar with the quality of product they deliver.)
 You shouldn’t be selling what you do not believe in and, the fact is that
personal testimonials will do a lot to boost your sales.
Determining Factors of Affiliate Products
Some of the common questions asked by affiliate marketers are these. “What
product should I sell as an affiliate? What affiliate products are hot selling?
Plain and simple: Research is the only solution here.
 The Wants- Wants are the determining dimensions among many
choices.
 The Need-Needs are the basic reasons a person is looking for the
product or service.
 The Value Driver- Value Drivers are the values or intangibles
associated with a product or service. They are actually part of “wants”
but your value drivers will become extremely important when
products or services are not differentiated from other similar products
being offered.
The following are three excellent places to find products that you can become an
affiliate for:
 http://www.clickbank.com
 http://www.paydotcom.com
 Commission Junction http://www.cj.com
Other places to consider reviewing:
 http://www.click2sell.eu/
 http://www.shareasale.com/
 http://amazon.comTry out these strategies and see the difference it can make to your commission checks in the shortest of time.

3 Ways To Promote Your Affiliate Business

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Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more than that. 

No matter what you are selling or how good your content is if no one is reading it you won’t make any sales. So Web traffic is the lifeblood to the success of any online business.

Once you have traffic, you have the opportunity to earn revenue. You can drive traffic to your website using paid advertising methods but there are also several ways to get free traffic to your website. Offering high-value content is the key. Most affiliate marketers use a combination of both free and paid methods to generate traffic.

Building traffic whether using the free method or the paid method takes a lot of time. But if you are serious about making money, you will give time to your business. Sometimes, the results don’t come immediately, so you’ll need to be patient.

Social media is a great way to generate traffic for your affiliate offers and promote your content. Facebook, YouTube, Twitter, Instagram, Pinterest, LinkedIn, Quora can help you increase your website traffic. SEO (Search Engine Optimization) is also a must if you want to rank high in the search engines and gain organic traffic. You don’t have to become an SEO expert to do that. Learning the basics of SEO can help a great deal. I recommend taking this course. Traffic. Clicks. Conversion – The Ultimate Guide to Affiliate Marketing which costs just $16. But if you register as a member with the platform you get Ultimate Guide To Anonymous Selling which costs $34 (for free). You also get: The 7 Figure Affiliate Guide – How to send traffic to other people’s products, and Sell Affiliate Products Without Showing Your Face (all free for members)

Guest blogging such as on Medium.com is also a great way to get free traffic. If you do have the budget though and want to drive traffic with advertising I suggest trying first Facebook ads and Google ads (PPC).

Affiliate marketing is a great business. It is not possible to reach everyone, but you can make the most out of each contact you have acquired. Quality is the key, not quantity. Generic traffic doesn’t convert but targeted traffic does.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

 

What Are 3 Ways That You Can Promote Your Affiliate Business?

  1. Using unique web pages to promote each separate product you are marketing.  Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product.

Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

  1. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

  1. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length.

By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for your affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving

The 3 Most Common Affiliate Mistakes

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Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business.

However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end.

Mistake number 1: Choosing the wrong affiliate program.

Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that they think is “hot”. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.

Instead of jumping on the bandwagon, try to choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.

Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.

Mistake number 2: Joining too many affiliate programs.

Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.

True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.

Mistake number 3: Not buying the product or using the service.

As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.

Many affiliate marketers makes these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes.

Time is the key. Take the time to analyze your marketing strategy and check if you are on the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

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