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Executive Program in AI-Powered Marketing & Growth

Course Overview

Transform the way you plan, create, and deliver marketing campaigns with Generative AI in Marketing – a hands-on course designed for modern marketers and brand strategists. Learn how to use AI to generate high-impact content, analyze consumer behavior, personalize customer journeys, and optimize campaigns for better ROI. Through real-world examples and case studies, this course helps you master AI-powered tools and ethical practices shaping the next generation of digital marketing.

What You'll Learn

By the end of this course, you’ll be able to:

Create Smarter, Engage Better - Redefine Marketing with Generative AI.

Curriculum

9 Modules / Lifetime

Discover what makes Generative AI revolutionary. Learn about its origins, evolution, and impact on industries.

  • What is Generative AI (GenAI)?
  • History and milestones in AI development
  • Traditional AI vs Generative AI
  • Key drivers: Big data, compute power, neural networks
  • Real-world applications
  • Limitations and ethical considerations

Understand how LLMs like GPT and BERT work behind the scenes and their responsible use.

  • How LLMs work (Transformers, Attention Mechanism)
  • GPT, BERT, T5, PaLM – comparisons & use cases
  • Training vs Inference
  • Prompt engineering basics
  • Zero-shot, few-shot, fine-tuning
  • Responsible use of LLMs

Explore the most popular and powerful AI tools used worldwide.

  • ChatGPT, Bard, Claude, Bing AI, GitHub Copilot
  • Image generation: DALL·E, Midjourney, Stable Diffusion
  • AI for video, music, and voice
  • Open-source vs Proprietary GenAI tools
  • Tool selection based on your goals

Master the art of writing precise prompts and designing AI-driven tasks.

  • Anatomy of a good prompt
  • Prompting strategies: Zero-shot, few-shot, chain-of-thought
  • Task types: summarization, translation, code generation, etc.
  • Tool-specific prompting examples (ChatGPT, Claude, Bard)
  • Avoiding hallucinations and bias via prompt tuning

Understand the moral and professional boundaries of using AI responsibly.

  • AI hallucinations, plagiarism, misinformation
  • Bias and fairness in LLMs
  • Copyright and content ownership
  • AI and job displacement
  • Global perspectives on AI regulation
  • Responsible AI frameworks (OECD, EU AI Act)

Turn AI into your productivity partner and workplace assistant.

  • Writing, summarization, and content creation with AI
  • AI in Excel, PowerPoint, CRM, and Docs
  • Workflow automation with Zapier and Make
  • AI for meetings, brainstorming, and reporting
  • Chatbots and virtual assistants

Learn how AI revolutionizes content creation and branding through automation, personalization, and creativity.

  • Automated ad copy, blog, and social media generation
  • Personalization at scale (emails, product recommendations
  • AI-powered design and creative branding tools
  • Case study: Campaign automation with GenAI

Discover how GenAI enhances customer understanding and engagement through predictive insights and AI-driven interactions.

  • Customer segmentation using AI-driven analysis
  • AI chatbots and virtual influencers for brand engagement
  • Sentiment and trend analysis using GenAI
  • Case study: Customer journey optimization

Explore strategic marketing powered by data intelligence, predictive analytics, and responsible AI practices.

  • Predictive demand forecasting with AI
  • AI-enhanced SEO & search optimization strategies
  • A/B testing and campaign performance improvement via GenAI
  • Ethical concerns: Deepfakes, misinformation, and responsible AI marketing

Live and Interactive Workshop on GenAI

Boost your learning with SkillGroom’s 1-day live GenAI workshop from our expert trainer, included exclusively in Skilling (Certification) Courses. Get real-time, practical exposure to GenAI tools, techniques, and use cases across domains.

Whether you choose a Generic GenAI Course or a Specialized Track (Finance, Marketing, HR, Data Science, Cybersecurity, IoT, Operations), you’ll be able to:

  • See real-world GenAI applications through live demos
  • Practice tools hands-on with guided activities
  • Interact with expert trainers and clarify concepts
  • Build confidence to apply GenAI in work, studies, or projects

    This live workshop makes your certification more practical, industry-ready, and more valuable.

Who Should Enroll

What You'll Get

Outcome

By completing this course, you’ll be ready to:

  • Design and execute AI-powered marketing campaigns, gain actionable customer insights, and automate creative workflows.
  • You’ll become a future-ready marketer equipped to lead in the era of intelligent, data-driven marketing.
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Preview This Course

₹4450 / Until June 2026

About Course
Who Should Enroll
What You'll Get
Sample Certificate